Causal Inference and Uplift Modeling on Integrated Customer 360 Data for Targeted Personalization Strategies in B2C Digital Retail Platforms. OJEPAIAS [Internet]. 2024 Jan. 4 [cited 2026 Feb. 18];14(1):1-15. Available from: https://orientacademies.com/index.php/OJEPAIAS/article/view/2024-01-04