Causal Inference and Uplift Modeling on Integrated Customer 360 Data for Targeted Personalization Strategies in B2C Digital Retail Platforms. Orient Journal of Emerging Paradigms in Artificial Intelligence and Autonomous Systems, [S. l.], v. 14, n. 1, p. 1–15, 2024. Disponível em: https://orientacademies.com/index.php/OJEPAIAS/article/view/2024-01-04. Acesso em: 18 feb. 2026.