A Strategic Analysis of AI-Driven Customer Relationship Management Systems in Enhancing Personalization and Retention in Financial Institutions. Orient Journal of Emerging Paradigms in Artificial Intelligence and Autonomous Systems, [S. l.], v. 14, n. 9, p. 1–8, 2024. Disponível em: https://orientacademies.com/index.php/OJEPAIAS/article/view/2024-09-04. Acesso em: 2 aug. 2025.