Signal Congruence, Message Specificity, and Post-Purchase Corrections in Omnichannel Markets: Evidence from a Calibrated Synthetic Transaction Panel. Orient Journal of Digital Transformation, Innovation Strategies, and Automation, [S. l.], v. 13, n. 3, p. 1–20, 2023. Disponível em: https://orientacademies.com/index.php/OJDTISA/article/view/2023-03-04. Acesso em: 18 may. 2026.