The journal places particular emphasis on the strategic and organizational implications of digital transformation initiatives, exploring how these endeavors reshape business models, operational processes, and consumer interactions. Research that integrates theoretical models with empirical applications is strongly encouraged, as is work that analyzes regional contexts, especially those in the Orient, where technological advancements are fostering rapid economic and societal changes. A distinctive feature of OJDTISA is its focus on automation as an enabler of digital transformation. Submissions exploring robotic process automation, predictive maintenance systems, or smart supply chains are prioritized. The journal also welcomes interdisciplinary research that highlights how automation impacts labor markets, organizational structures, and policymaking.